Monday, February 8, 2010

Pretty Little Package

Well, it's time to start gearing up for Christmas! For artists, that means, hopefully, sales!!! I have shops on Etsy and 1000 Markets, and there is a lot of talk on these sites about packaging. The consensus is that how a purchase is presented to the customer is very important. So I've changed the way I do things.

I've always offered boxes to customers who are buying gifts from me at craft shows. They are little brown boxes that come flat and I fold them as they're needed. They take up very little room in my craft show display crates. I fill them with paper shred that I use to protect the shells that I use on my display tables. That way, they're doing double duty! I LOVE things that serve two purposes. I have some really cute colored netting ribbon that makes a beautiful bow.

I needed to do something different for shipping items. I needed something that would protect my jewelry, but I wanted it to be shallow enough to slide into a 5 x 7" manilla envelope. The ones I used at craft shows were too big once they were folded. I also chose little brown boxes for this, but they are preformed for added strength.

For all of my packaging, I have stamped the front of the boxes with the three initials of my business, STJ. On the inside of both lids, I have put a label with my business name, my name, my website, and my phone number on it. That way, the recipient of the gift can find me to buy more. Well, that's the plan, anyway.
I wrap the smaller boxes with two strands of contrasting narrow satin ribbon. The color combinations are "Sherbert", which is hot pink and pale orange, "Baby Blues", which are light and royal blue, and "Girly", which is pale pink and purple. I pull the ribbon off to the side so that you can see the initials on the top of the box.
I hope that those who purchase my work like what I've done to improve my packaging. I think they're very cute!
Originally posted on November 13, 2009

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